No matter what the profession, be it a plumbing contractor, an accountant or a professional salesperson, each must have the right tools to provide a product or service to their customers. Some tools are more obvious than others… a plumber needs pipe fitters and cutters, an accountant is much more efficient with a good computer and software, and a professional salesperson closes more sales with good people skills. But what common tool must all of these professions possess in order to build a successful business more efficiently and effectively in this new age era where internet presence and on-line advertising dominate other advertising media?
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