Are you having difficulty deciding whether to buy or rent your next modular exhibition stand? If you are planning your next encase, it is an important decision to make, and one that should be founded on your exhibiting strategy, exhibiting and marketing budget and your companies’ needs.
Why many pick out to rent?
The common perception is often that renting is an easier option. This may be embossed because of these questions.
- Will renting exhibition equipment will be a more cost effective use of my marketing budget?
- Transporting of exhibition equipment is too difficult, so hiring a companion to set it all up may be an easier solution?
- I’m only attending a one off event, so will purchasing an exhibition stand and accessories to go along with it be an unnecessary use of funds that cannot be recouped?
While these are all valid considerations, many of these factors can be overcome by purchasing exhibition display stands.
1) Modular exhibition systems are not as expensive as you might think when compared to all the costs involved in renting of exhibition stands. Today there are a range of options budget exhibition display options. One solution is to choose modular exhibition stands from off the shelf systems that can be customised and reconfigured to suit unlike venues and exhibitions.
2) Many exhibition companies today have selected only the most portable and easy to use exhibition equipment. These highly portable systems can be folded down into an easy to transport carry case that can be fitted in the back of an estate car. Pop up stand kits can also include a case to counter conversion that transforms your carry case into a practical counter to use at your show that can display your logos or brand.
3) If you are only attending a one off event, there are a range of budget display options that can be printed with cheaper graphics textile for just one use. The success of your event may lead to further exhibitions in the future and you will have the exhibition equipment in ready with no need for extra disbursement. Many of the accessories used on exhibition stands can also effectively be used in your reception areas, office or show room. For example portable literature stands can quick be erected anywhere to display your brochures and marketing materials.
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