PageRank – we’ve all heard of it and we know it’s got something to do with Google, but what exactly is it? Put simply, it is one of the ways that Google works out the value of a web page. In other words, the PageRank of each one of your web pages will help to determine where each page will appear in relevant search results. It basically has a lot to do with inbound links to each web page and the quality of the content on that page. You will no doubt be aware of the need to have as many links coming into your site (and its individual pages) as possible, since this increases the chances of it showing up in relevant results.
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